Communication et Digital
 

Communication et Digital

Block-release MBA - State-certified qualification

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Communication et Digital

MBA Marketing, Communication & Digital

Qualification title  Management of Sales Development specialisation in digital communication

  • Academic validation: MBA / 300 ECTS credits
  • Professional validation: Level I state-certified qualification, IPAC "Sales Development Management, specialisation Digital Communication", registered at the RNCP. Decree of 15 December 2016 published in the Journal Officel on 18 December 2016
  • Duration: 2 years
  • Admission after a Bachelor Business Manager or 3 years of higher education (180 ECTS credits)
  • Full-time or block-release courses

Objectives

The Marketing, Communication and Digital MBA gives future managers a good grasp of business and company strategy, a mastery of administrative tools leading to profitability, together with digital and web-marketing skills helping them to communicate with the different departments in the company and develop customer loyalty while remaining in close contact with changes to their market.

Developed in partnership with the major communications school, ISCOM, and the web-marketing agency, 1789.fr, the programmes are fine-tuned to the local, national and international markets.

MBA Marketing, Communication & Digital at the MBway school

In the spirit of the European organisation of studies, the Marketing Communication & Digital MBA, as a full-time or block-release programme on offer at the MBway school provides:

  • High-level professional skills to promising students or adult learners
  • Deeper knowledge of brand management and digital communication
  • An MBA developed in partnership with ISCOM and the 1789.fr agency
  • The chance to pass a double degree, with a Master of Science in "Marketing and Business Management" from the University of Bedfordshire (near London)

The pluses of the MBA Marketing, Communication & Digital

  • Google Adwords and Analytics certification
  • Seminars given by consultants from the 1789.fr agency
  • Deployment of a multi-channel marketing strategy for the digital era
  • Return on investment (ROI) indicators and optimising visitor traffic
  • The brand's e-reputation

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